MoPub’s SDK now offers an adapter to integrate Conversant's SDK (formerly Greystripe) through the Custom Event feature. Below is a step-by-step guide for integrating the Conversant SDK with MoPub's mediation layer.
Two accounts are necessary to integrate Conversant with the MoPub mediation layer:
- Conversant Publisher Account: This account is initially configured when signing up with Conversant. Once created, it will be necessary to register an app under the Publisher Portal. To get started with Conversant, sign up here.
- MoPub Account: To sign up for a MoPub account, visit their signup page here.
We offer step-by-step documentation for integrating the Conversant Android SDK with the MoPub platform through the use of our Custom Event adapters provided in each SDK download. Navigate to each perspective section by clicking on the links below. For general information on Mediation Layers or how to best utilize Conversant with Mediation, please see our Mediation Layers page.
Download the MoPub Android SDK from the MoPub GitHub site: https://github.com/mopub/mopub-android-sdk
Integrate the SDK by following the documentation provided here by MoPub.
Next, follow the directions provided here to connect your app to the Conversant network through the Custom Event adapter:
To test the integration, you should follow the standard testing process recommended by both Conversant and MoPub. Please see our Testing page for information on how Conversant recommends you test your SDK integration.
You'll also need to allocate traffic to any custom events. During testing, you should prioritize Conversant custom events to ensure the adaptors are wired up properly, and ad display and click-through is working as expected.
Once you're ready to go live, you should review our Content and Approval process information. Apps which have not been approved by Conversant not receive paid campaigns, independent of approvals or go-aheads from MoPub. Please see our Approval Process page which explains the process.
Finally, take a moment to review our recommendations for making the most of Conversant through Mediation Layers. Small changes in how you allocate and prioritize networks can make a huge difference in your fill rates and revenue, and we provide some simple recommendations to help.
Will my reported numbers match between MoPub and Conversant?
No. Conversant requires that our ad be rendered on screen to count as an impression. This means there are times when MoPub may get a success event from Conversant if a pre-cached ad is ready, and count an impression, but Conversant will not count that impression until the ad is rendered. Conversant counts impressions this way because we can only charge advertisers for ads that are displayed.
Additionally statistics aggregated by day may be based on another timezone, and so would not align with Conversant's daily stats, which use the Central timezone. These metrics are reported on the Conversant developer portal on a daily basis.
For purposes of payment and performance, Conversant's numbers are the definitive numbers and we do not pay or allocate traffic based on MoPub's numbers.
When, exactly, does Conversant count an impression?
We count an impression when an ad is rendered to the user's screen. Because we charge advertisers by the impression (rather than the click) we can only bill (and pay you) when the ad is actually seen by the audience user. Other networks and systems often count impressions when the ad, or ad tag, is downloaded to the device, because they pay for the click, and do not care if the "impression" is counted when the ad is downloaded, even if the user is never shown the ad.